Dynasty Financial Partners has rolled out its latest initiative that aims to incorporate the usage of artificial intelligence to boost the experience for its financial advisors and its clients.  

The arm, called Dynasty Labs, is an “innovation” division that’s built from proprietary data that was funded by the firm. The firm will be allowed to experiment, rapidly prototype, and deploy AI tools through Dynasty Labs, Dynasty said. 

As part of the firm’s AI division, Dynasty Labs will be partnering with various academic institutions, incubators, and technology providers, and the firm plans to hire engineering staff to support the AI division’s expansion. 

“Powerful AI experiences start with good, clean data, and our proprietary data lakehouse gives us a unique advantage,” Leslie Norman, chief technology partner at Dynasty Financial Partners, said. “It allows us to rapidly deliver generative AI tools that are not only powerful, but context-aware and deeply integrated.” 

Currently, Dynasty Financial Partners has implemented various AI capabilities in its network of more than 500 independent advisors across 55 RIAs. The firm disclosed it has integrated generative AI into the Dynasty Desktop, which serves as Dynasty’s business toolkit for advisors. 

The firm is also introducing “AI super agents,” a tool that’s designed to handle “complex, multi-system workflows,” as the firm seeks to grow the capacity of financial advisors in the industry. 

Recently, Dynasty Financial Partners launched its wealth management-focused platform, dubbed the Investment Banking Primer, as the firm aims to boost financial literacy for RIAs and financial advisors. 

Dynasty Financial Partners oversees about $8.6 billion in client assets, according to its latest Form ADV filed in March.