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Alternative Assets  + VC  | 
Coca-Cola, Partners Launch $137.7M Sustainability VC Fund Managed by Greycroft

Coca-Cola, Partners Launch $137.7M Sustainability VC Fund Managed by Greycroft

The Coca-Cola Company and eight bottling partners have teamed up to create a $137.7 million venture capital fund focused on sustainability investments managed by VC firm Greycroft.

The Greycroft Coca-Cola System Sustainability Fund will focus on five key areas with the most potential impact, including packaging, heating and cooling, facility decarbonization, distribution and supply chain.

The fund aims to support companies at the commercialization stage, with a focus on emerging technology and science for sustainability and carbon reduction.

The participating bottlers, representing nearly half of Coca-Cola’s global volume, have committed $15 million each to the fund. Coca-Cola did not mention specific companies the fund will invest in.

“We’ve really been impressed with Coca Cola and their bottling partners. In terms of getting this fund off the ground, it was really their vision, and they came to us. The opportunity to partner with the Coca Cola system, the opportunity to deploy solutions that are really going to make an impact globally is incredible,” said Dana Settle, Greycroft co-founder and managing partner in a CNBC interview on Friday.

The move is not the first sustainability action taken by Coca-Cola. The company has been measuring its emissions for many years and reported more than a decade ago that it was investing in reducing its carbon footprint.

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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