Cetera Welcomes $240M Tallahassee Advisory Practice
Cetera has welcomed Rick Bergstrom and his Tallahassee, Florida-based practice, 7G Wealth Management, to its Summit Financial Networks community, adding a six-person team that oversees approximately $240 million in assets under advisement with a specialized focus on law enforcement officers and public-sector employees.
Bergstrom, a former Commonwealth Financial Network advisor, began evaluating his options after LPL Financial’s acquisition of Commonwealth prompted him to reassess his affiliation. After giving LPL serious consideration and concluding it was not the right fit, Bergstrom turned to Cetera — a firm he said had been on his radar for years.
“When we were originally looking for a broker-dealer, the wholesalers we’d talk to would always tell us the same two names — Commonwealth and Cetera — as the place advisors and their clients were happiest,” Bergstrom said. “So, Cetera was already on our radar. What brought us here now was Summit.”
The Summit community’s direct-access, relationship-first culture mirrored what Bergstrom had valued at Commonwealth and was unwilling to sacrifice in a transition. He also cited Cetera’s greater independence as a meaningful factor — the flexibility to offer clients products and strategies suited to their specific financial circumstances without corporate constraints.
“Rick has built something special — a practice defined by deep community trust, a genuinely differentiated client niche, and a long-term investment philosophy designed to deliver real results for the people who protect and serve our communities every day,” said Tom Halloran, Cetera Advisor Channel Leader.
Bergstrom’s team includes a second financial advisor and four support staff. As of March 31, 2026, Cetera firms manage approximately $630 billion in assets under administration and $296 billion in assets under management.
Pictured: Rick Bergstrom
