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Financial Advisory  + RIAs & Financial Advisors  + Wealth Management  | 
Cetera Partners with Wealthtech Platform

Cetera Partners with Wealthtech Platform

Cetera Financial Group, a financial advisor wealth hub owned by Cetera Holdings, announced a partnership with Wealth Access, a wealthtech platform.

The platform allows advisors and financial institutions to create “360-degree views of a client’s most accurate and current financial picture across brokerage, trust and digital banking,” the firm said.

Cetera’s clients will have access to the integration, which brings new efficiencies for advisors and financial institutions seeking clients’ latest information.

“Cetera is proud to consistently lead the industry in providing technology solutions that deliver efficiency for both advisors and clients,” said Mike Durbin, CEO of Cetera Holdings. “This partnership with Wealth Access aligns with our vision as we look toward the future of integrated solutions for our financial institutions and advisors.”

“The industry has long needed an efficient solution to gather data from a client’s financial portfolio and have it in one place so advisors can make the most well-informed and accurate decisions in their client’s best interest regarding their assets,” added David Benskin, founder and CEO of Wealth Access.

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.