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Financial Advisory  + Broker/Dealers  + Latest News  | 
Cetera Adds Record $13B in 2022, Supported by Recruitment Efforts

Cetera Acquistion of Securian’s Wealth Business Will Add 1,000 Advisors

Cetera Financial Group, a network of independent broker-dealers, will acquire the retail wealth management business of St. Paul, MN-based life insurer Securian Financial Group, Inc., adding about 1,000 advisors over 30 firms who manage a combined $24.8bn in assets $47.4bn in assets under administration.

As part of the deal, Cetera will own assets related to Securian Financial Services, Inc., which include Securian Financial’s broker-dealer, registered investment advisor and insurance agency, as well as the equity of Securian Trust Company, NA.

Details of the transaction were not made available. The deal is expected to close in the third quarter of 2023.

San Diego-based Cetera said it will offer employment “to the management team and all eligible employees who support Securian Financial’s retail wealth business.” The company will also sell Securian’s life insurance and annuities.

“We have long admired Securian Financial’s commitment to their managing partners, their powerful independent operating model and dedicated community of independent financial professionals,” said Adam Antoniades, CEO at Cetera.

Genstar-backed Cetera employs 8,000 financial professionals and manages about $115 billion in assets under management and $322 billion in assets under administration.

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Cetera Financial GroupSecurian Financial Group

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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