Carson Group has announced its new Carson Tax Strategy program for financial advisors and has welcomed $385 million wealth manager Taylor Financial as a partner. The acquisition was the firm’s 10th transaction of 2024.

The Carson Tax Strategy program, which is expected to launch in the first quarter, aims to address the demand for tax expertise from advisors, which Carson sees as a “major gap in the advisory space right now.”

The program will incorporate tools and resources that align with Carson’s technology framework and enhance proficiency in complex tax scenarios, including distribution planning, retirement account optimization, tax-loss harvesting, and estate planning.

The new program will be led by Debbie Taylor, managing partner, chief tax strategist, and founder of women-owned Taylor Financial Group. The firm has partnered with Carson for more than a decade, and as part of the deal will rebrand as Carson Wealth. The 10-person team will continue to serve its clients from its Franklin Lakes, N.J. office.

“We’re defining the future of wealth management and how advisors approach tax planning,” said Burt White, CEO of Carson Group. “This initiative equips our advisors with expertise in tax strategy, creating opportunities to deepen client engagement and practice growth.”

Omaha, NE-based Carson Group has more than $40 billion in assets under management and an advisory network of over 150 partner offices serving more than 51,000 client families across more than 50 Carson Wealth locations.

Taylor Financial Group was advised by Potomac Law and Turkey Hill Management.