Carson Group Acquires $1B Minnesota Wealth Manager 

Carson Group announced its second largest deal to date with the addition of Sweet Financial Partners, a Fairmont, MN-based firm with $1 billion in assets under advisement. 

The acquisition by the wealth management and financial services firm substantially adds to its partner network and strengthens its presence in the Midwest. 

Sweet Financial Partners is led by managing partner and wealth advisor, Bryan Sweet. The 12-person team will continue to operate as Sweet Financial Partners and retain its local focus while leveraging Carson’s national resources. 

Through Sweet Financial’s proprietary, The Dream Architect process, the firm specializes in retirement planning, tax efficiency, wealth transfer and business exit planning. 

“Bryan and his team exemplify the values and client-centric approach that Carson stands for,” said Burt White, CEO of Carson Group. “Their expertise in comprehensive financial planning and commitment to a ‘life well lived’ mentality make them an ideal addition to our advisor community.” 

Omaha, NE-based Carson Group currently manages $38 billion in assets for over 50,000 client families among its advisory network of more than 150 partner offices, including more than 50 Carson Wealth offices. 

Last month, Carson Wealth, a division of Carson Group, formed a strategic partnership with $400 million True North Financial, now known as Carson Wealth | True North Financial, expanding its Montana presence with its second Billings office.   

Sweet Financial Partners were advised by Wise Rhino Group, which provides M&A advisory services for the financial services industry.