
Buffalo Bills’ Josh Allen Joins The Cashmere Fund as Partner, Investor
The Cashmere Fund, an evergreen interval fund focused on early-stage venture capital investments, announced that Buffalo Bills quarterback and 2025 NFL MVP Josh Allen has joined as an investor and partner. The fund, sub-advised by Cashmere LLC, aims to democratize access to high-growth private company investments, traditionally reserved for institutional investors and the ultra-wealthy.
The Cashmere Fund seeks long-term capital appreciation through a portfolio of private, early-stage startups, particularly in consumer and consumer tech sectors. The fund provides educational resources like webinars and expert content to help both novice and experienced investors navigate venture capital responsibly.
Allen will not make deal decisions but will invest in the fund and use his public profile to promote portfolio companies. This mirrors the fund’s strategy with other high-profile partners like former J. Crew president Jenna Lyons. His involvement is a paid partnership, and he’s expected to help expand the fund’s visibility and network.
“In sports and in business, success comes down to preparation, execution, and surrounding yourself with the right people,” said Allen. “Cashmere is building something special—creating access to high-growth startups that more people can invest in, while also helping them understand how to do it the right way, with education and context. I’m excited to be part of that.”
Beyond Cashmere, Allen is an active investor, backing ventures like TGL (a golf league co-founded by Tiger Woods) and LA Mad Drops (a professional pickleball team). He’s also a general partner at Forma Capital, a venture firm co-founded with Cashmere CEO and co-founder Elia Infascelli, which focuses on sports, health, and wellness brands.
The Cashmere Fund includes other partners in sports and entertainment like executives Mary Owen, Bruce Popko, Josh Feine, and Ari Schottenstein. The fund collaborates with Sweater Ventures for investor relations, compliance, and asset valuation, while Forma Capital handles fundraising and marketing. A recent partnership with Apex Fintech Solutions aims to broaden retail access, with plans to launch on major brokerage platforms.
The fund has invested in over 35 companies, including consumer-focused startups like Hone Health, Graza Olive Oil, and IQBAR, leveraging influential networks in sports and entertainment to drive growth. As of June 30, 2024, its portfolio companies and related funds have collectively raised over $500 million.