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Latest News  + Alternative Assets  + VC  | 
Buffalo Bills’ Josh Allen Joins The Cashmere Fund as Partner, Investor 

Buffalo Bills’ Josh Allen Joins The Cashmere Fund as Partner, Investor 

The Cashmere Fund, an evergreen interval fund focused on early-stage venture capital investments, announced that Buffalo Bills quarterback and 2025 NFL MVP Josh Allen has joined as an investor and partner. The fund, sub-advised by Cashmere LLC, aims to democratize access to high-growth private company investments, traditionally reserved for institutional investors and the ultra-wealthy.   

The Cashmere Fund seeks long-term capital appreciation through a portfolio of private, early-stage startups, particularly in consumer and consumer tech sectors. The fund provides educational resources like webinars and expert content to help both novice and experienced investors navigate venture capital responsibly. 

Allen will not make deal decisions but will invest in the fund and use his public profile to promote portfolio companies. This mirrors the fund’s strategy with other high-profile partners like former J. Crew president Jenna Lyons. His involvement is a paid partnership, and he’s expected to help expand the fund’s visibility and network. 

“In sports and in business, success comes down to preparation, execution, and surrounding yourself with the right people,” said Allen. “Cashmere is building something special—creating access to high-growth startups that more people can invest in, while also helping them understand how to do it the right way, with education and context. I’m excited to be part of that.” 

Beyond Cashmere, Allen is an active investor, backing ventures like TGL (a golf league co-founded by Tiger Woods) and LA Mad Drops (a professional pickleball team). He’s also a general partner at Forma Capital, a venture firm co-founded with Cashmere CEO and co-founder Elia Infascelli, which focuses on sports, health, and wellness brands. 

The Cashmere Fund includes other partners in sports and entertainment like executives Mary Owen, Bruce Popko, Josh Feine, and Ari Schottenstein. The fund collaborates with Sweater Ventures for investor relations, compliance, and asset valuation, while Forma Capital handles fundraising and marketing. A recent partnership with Apex Fintech Solutions aims to broaden retail access, with plans to launch on major brokerage platforms. 

The fund has invested in over 35 companies, including consumer-focused startups like Hone Health, Graza Olive Oil, and IQBAR, leveraging influential networks in sports and entertainment to drive growth. As of June 30, 2024, its portfolio companies and related funds have collectively raised over $500 million. 

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.