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Direct Investment  + Financial Advisory  + M&As  + Wealth Management  | 
Bluespring Establishes $1.4B Florida Hub

Bluespring Establishes $1.4B Florida Hub

Bluespring Wealth Partners, a subsidiary of brokerage firm Kestra Financial, has combined two of its partner firms, Retirement Wealth Specialists (RWS) and Security Financial Management (SFM), to create a hub in Florida managing approximately $1.4 billion in assets.

The combined firm will retain the SFM brand and maintain five locations across the state. RWS and SFM have been independently affiliated with Bluespring for several years.

“Two of our Partners merging to become a leading wealth management firm in the southeast is a testament to the high level of quality and like-mindedness we’ve built in the Bluespring community, further echoing the advantage of integration into the BWP ecosystem,” said Bluespring Chairman Stuart Silverman.

Bluespring bought RWS in early 2020. The company was founded in 1998 by Mitchell B. Walk and Bruce S. Udell. The firm offers investing and tax solutions, as well as estate planning services, to both retail and institutional clients.

Bluespring acquired Security Financial Management in 2022. The firm was founded more than three decades ago by Dave Allen and Frank Lovaglio and provides wealth management to high-net-worth individuals and families.

Kestra Financial, which launched Bluespring in 2019, is backed by private equity firms Warburg Pincus and Oak Hill Capital.

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Bluespring Wealth Partners

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.