BlackRock’s Aladdin has combined its investment management solutions into Preqin’s data and technology platform to offer institutional investors more tech-backed private marketsofferings. 

As part of the integration, clients utilizing BlackRock’s eFront platform will be able to manage and navigate their investments with relevant market insights through Preqin’s platform. The combined platform is designed to provide post-investment support to investors through a variety of tools to monitor their private asset allocations. 

Investment data from fund managers will fold into eFront’s platform to help investors navigate portfolio management amid liquidity and risk concerns, to better provide clients with“performance-driven” data, BlackRock said. 

“For the first time, clients can bring pre-investment intelligence and post-investment analytics together in a single, integrated workflow, narrowing the gap between how institutional investors manage assets across private and public portfolios,” Sloane Collins, BlackRock’s head of product for Aladdin Private Markets, said. 

BlackRock’s move comes as the asset manager unveiled its plans to raise $400 billion in private markets by 2030, as part of a broader strategy to increase its total revenue to $35 billion. 

Recently, the asset manager and Partners Group launched a new multi-alternatives separately managed accounts, which is designed to help financial advisors more efficiently align client objectives with private market exposure. 

BlackRock is intensifying its focus on alternative investments to diversify from its core public markets business and capitalize on the higher fees generated by private assets. 

Paris-based eFront, which was founded in 1999, was acquired by BlackRock in 2019, as the firm aimed to increase its role in investment and risk management technology, BlackRock said. 

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