Bitwise, RFG Launch Crypto Model Portfolios for $8B Advisor Network
Bitwise Asset Management and RFG Advisory have rolled out diversified crypto model portfolios to RFG’s network of more than 150 advisors, expanding access to digital assets across a platform overseeing more than $8 billion in client assets.
The new models provide a curated framework for allocating to the $2.5 trillion crypto market, reflecting growing demand among advisors for structured, research-driven exposure to emerging asset classes. Model portfolios have gained traction as a scalable solution, with assets tracking third-party models rising from $400 billion in 2023 to more than $645 billion in 2025, according to Bitwise.
“As awareness of blockchain technology’s benefits and potential grows, we wanted to enable clients and advisors to obtain exposure in a way that was thoughtful and reflective of the complexity of the fast-growing space,” said Rick Wedell, CIO and Managing Partner at RFG Advisory.
The portfolios leverage Bitwise’s research and product expertise, using crypto-themed exchange-traded products to construct allocations tailored to varying risk profiles. “Core” models provide broad exposure to the digital asset ecosystem, while “thematic” strategies allow for targeted positioning, including risk-managed approaches or exposure beyond bitcoin.
“One of the things that came through in our conversations with RFG was their sense of crypto’s potential and the value of a carefully designed framework for investing in it,” said Matt Hougan, CIO of Bitwise.
The models are systematically monitored and rebalanced, helping advisors manage allocation drift while integrating crypto into broader portfolio strategies.
