Betterment Adds Big-Name Managers to RIA Model Marketplace

Betterment Advisor Solutions is broadening its appeal to RIAs with an expansion of its model marketplace, adding new portfolio strategies from brand‑name asset managers including Goldman Sachs Asset Management, State Street Investment Management, Vanguard, and others.  

The curated lineup is designed to give advisors a wider menu of institutional‑ grade portfolios while still allowing for deeper customization around firm preferences and client objectives. 

The new models are available on Betterment’s custodial platform at no additional cost and come fully integrated with its native tax management tools and automated portfolio technology. That integration is aimed at helping advisors streamline ongoing portfolio maintenance—rebalancing, tax‑loss harvesting, and cash management—inside a single system rather than across multiple providers. 

“Advisors are using our model marketplace to bring institutional investment expertise into their firms with less overhead,” said Alison Considine, Director of Strategy & Operations at Betterment Advisor Solutions. “When that expertise is paired with Betterment’s tax-smart portfolio management capabilities, advisors can manage more client relationships all within a single custodial platform.” 

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