Apollo has created a credit platform specializing in providing asset-backed credit and financing to the venture ecosystem of companies and has named Jon Beizer CEO and Josh Brody president.

Beizer and Brody both joined New York-based Cadma Capital Partners from Western Technology Investment and will be responsible for the continued build out of the Cadma franchise by lending against assets and contracted cash flows, and in consultation with other Apollo related platforms, including ATLAS, Redding Ridge and MidCap.

“Jon and Josh are seasoned operators and investors, and we are excited to welcome them to Cadma as we continue to expand our reach in asset-backed credit origination,” said John Zito, partner and deputy CIO of credit at Apollo.

Beizer and Brody were both investment partners at Western Technology Investment. Prior to that Beizer was a founding partner of Foghorn Capital, a financial advisory firm, and he has served in executive leadership roles for multiple venture-backed companies. Brody was the founder and CEO of Pronoun, a venture-backed digital publishing platform acquired by Macmillan Publishers.

The move comes as technology and growth companies look for cost-effective sources of capital, especially as the markets for initial public offerings, M&As and public financing remain muted.