Apollo-Backed Entertainment Investor HarbourView Names Carlos Cruz as MD

HarbourView Equity Partners, a music, film, TV, and sports focused alternative assets manager, has hired banking veteran Carlos Cruz as managing director and head of capital markets.

Cruz brings nearly two decades of experience in technology, media and entertainment banking. Most recently, he was an executive director in the Technology, Media and Telecommunications group of Fifth Third Bank’s corporate and investment bank. Previously, Cruz was a vice president at CIT Bank, a division of First Citizens Bank & Trust Co.

“His leadership in our capital markets function will be critical as we expand our investment footprint across the entertainment and media landscape,” said HarbourView founder Sherrese Clarke Soares.

Soares founded the Newark, NJ-based investment firm in 2021 with backing from Apollo Global Management for its initial fund launch. She was founder and CEO of Tempo Music Investments, a music catalogue investor launched in 2019.

To date, HarbourView has acquired over 40 music catalogs. The firm, which has $1.3 billion in assets, has a portfolio that features thousands of titles spanning numerous genres, eras and artists, amounting to a catalog of 17,000+ songs.

Last month, HarbourView marked its entry into the film and TV space by completing a co-investment with Blackrock and Goldman Sachs in MACRO, the multi-platform media company founded by producer Charles D. King.