Altruist Lands $450M Custody Win With Holistic Planning

Holistic Planning has selected Altruist as its preferred custodial partner and plans to transition approximately $450 million in client assets to the platform, deepening the relationship as the RIA develops an AI-driven operating system for financial advisors.

The Texas-based advisory firm oversees approximately $1.25 billion in assets under management and has grown its asset base by more than 300% over the past two years. Holistic Planning said it chose Altruist for its integrated technology platform, real-time API connectivity, service model and access to alternative investments.

The move is also expected to accelerate development of HolisticOS, the firm’s agentic operating system designed to combine custodial infrastructure with tax planning and tax preparation tools. Holistic Planning plans to make the platform available to both its internal advisors and independent RIAs.

“Altruist’s API connectivity gives us the flexibility to build the operating experience we want—not just for our own advisors and clients, but for the independent advisors we plan to bring onto HolisticOS,” said Jason Barber, founder and CEO of Holistic Planning. “Moreover, having the alternatives marketplace directly within the platform was a game-changer.”

In addition to custody services, Holistic Planning advisors will have access to Altruist’s alternatives marketplace, integrated portfolio management tools and Hazel, the firm’s artificial intelligence engine for wealth managers. The company plans to incorporate those capabilities into HolisticOS as it expands the platform to additional advisors.

“Jason Barber and his team are doing something different and exciting,” said Jason Wenk, founder and CEO of Altruist. “We built Altruist to be the platform that makes that kind of ambition possible, and we’re proud to be part of what they’re creating.”