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Direct Investment  + Financial Advisory  + M&As  + Wealth Management  | 
AlphaCore Buys $420M San Diego FA Practice 

AlphaCore Buys $420M San Diego FA Practice 

AlphaCore Wealth Advisory, an RIA managing $3.8 billion for high-net-worth and ultra-high-net-worth families, has acquired enTrust Wealth Advisors, an RIA with over $420 million in assets under advisement. This acquisition enhances AlphaCore’s presence in Southern California. 

Financial terms of the deal, which is expected to close in the first quarter of 2025, were not disclosed. 

Founded in 2018 by Michael Crawford and Daniel Conners, San Diego-based enTrust Wealth Advisors provides wealth management services to individuals, families, and entrepreneurs. Following the acquisition, Crawford and Conners will join La Jolla-based AlphaCore as principals and senior wealth advisors, along with their team members: Tara Dekel, Gillian Vapnek, and Brennan Cobb. 

This announcement follows Constellation Wealth Capital-backed AlphaCore’s recent merger with All Season Financial Advisors in Denver, CO. 

Connect Money will spotlight rising stars who have made a valuable contribution to the wealth management industry. Based on your nomination, we will recognize professionals who have significantly influenced both the workplace and community. The deadline is February 26. Click here to submit your nominations. 

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Inside The Story

AlphaCore Wealth AdvisoryenTrust Wealth Advisors

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.