Savvy Wealth, a digital platform for financial advisors and the parent company of registered investment advisor Savvy Advisors, has launched a fully integrated platform powered by artificial intelligence to serve high-net-worth clients.

The new platform includes a customer relationship management system, client portal, marketing campaigns and compliance and back-office support for advisors. It uses AI to automate and streamline account onboarding, client portfolio recommendations, financial planning and personalized communications.

“Wealth management industry data tells us that ‘all-in-one’ platforms have failed to gain significant market share. Realizing the largely untapped potential of AI-driven efficiency, we saw an opportunity for our talented team to change that narrative and build our own solution from the ground up,” said Ritik Malhotra, co-founder and CEO of Savvy Wealth.

The system will be made available through Savvy Advisors.

Savvy Wealth’s technology stack also includes tax-optimized, risk-adjusted portfolios through its Savvy Direct Indexing. The tool helps advisors build personalized, tax-efficient, values-aligned portfolios customized to their high-net-worth clients’ ESG preferences, the company added.

The platform also offers held-away retirement account management, trust and estate planning, financial planning and investment management solutions that the company said will “provide access to several alternative asset classes.”

Advisors who partner with Savvy Wealth get equity ownership similar to tech industry employees and founders, along with competitive compensation and revenue earn-outs, the company noted.