Advisor Group Launches Securities-Based Lending Offering to its 10,000 Financial Professionals

Reverence Capital Partners’ portfolio company Advisor Group, one of the largest independent broker-dealer networks, has launched a securities-based lending offering, named Personal Credit Line, to its 10,000 advisors.

The new offering allows clients to borrow against their investments without the underlying value of their portfolios being affected. Advisors will be able to provide liquidity planning to more clients, such as those who previously hadn’t been able to use liquidity solutions without affecting their investments.

“In the current economic landscape, many investors have a need for additional liquidity. Advisor Group’s digital Personal Credit Line provides a streamlined solution that expands our advisors’ service offerings,” said Kristen Kimmell, EVP, Business Development, Advisor Group.

Advisor Group isn’t the only broker-dealer to introduce securities-based lending to clients through advisors. In September, Edward Jones said it is providing the capability to its advisors along with educational tools, with the goal of helping clients navigate inflation.

Advisor Group’s securities-based lending capability is in early adoption and is expected to be rolled out more broadly in the coming weeks, according to the firm.