55ip, InvestCloud Expand Partnership to Deliver Tax-Smart Unified Managed Accounts
55ip, a fintech company and wholly owned subsidiary of J.P. Morgan, and wealth-tech firm InvestCloud have expanded their strategic partnership to deliver tax optimization across both public and private market assets within a single unified managed account (UMA).
InvestCloud’s Private Markets Account (PMA), launched in December 2024, combines public and private assets in one account, automating workflows, trading, and reporting to improve efficiency and scalability for advisory firms. By integrating 55ip’s proprietary ActiveTax TechnologySM with PMA, financial advisors will be able to automate tax optimization, tax-loss harvesting, and tax transition for diversified portfolios that include alternative investments.
“By integrating our tax-smart technology into the InvestCloud PMA, delivered in a unified managed account experience, we’re giving advisors a new level of flexibility and efficiency, allowing them access to private markets while continuing to implement personalized, tax-advantaged strategies at scale,” said Gautam Sachdev, CEO of 55ip.
The expanded offering builds on a partnership that began in 2023, when 55ip’s capabilities were first incorporated into InvestCloud’s managed account platform, APL, to enhance its tax optimization features. “Integrating 55ip’s tax optimization engine into our Private Markets Account is a game-changer for financial advisors. For the first time, advisors can benefit from tax-efficient strategies across both public and private assets within a single UMA,” said Cheryl Nash, president of APL at InvestCloud.
Through this collaboration, advisors will be able to:
- Implement tax-optimized portfolios that combine public and private market assets within a single account.
- Automate complex tax management, including tax optimization, tax-loss harvesting, and tax transition, across diversified holdings.
- Extend private market access to more clients while maintaining personalized, tax-efficient investment strategies.
- Streamline portfolio management with unified digital tools designed to enhance transparency, efficiency, and scalability across advisory practices.