LPL Financial has added a New York-based wealth management firm, which oversees $270 million in advisory, brokerage, and retirement plan assets, to its broker-dealer, registered investment advisor, and custodial platforms from Ameriprise Financial. 

Westbury, New York-based Zarra Wealth Management, led by private wealth advisor Christopher Zarra, also includes advisors James Kelly and Michele Welch.  

The team brings 48 years of collective financial industry experience, with a focus on families, pre-retirees, and retirees. Zarra Wealth Management offers wealth management services, financial planning, retirement planning, asset management, and tax planning, per their website. 

The firm chose to switch from Ameriprise Financial to LPL Financial because of its non-proprietary investment products and “enhanced” tools. 

“This was a thoughtful decision to get away from the franchise model and gain more freedom and independence,” Zarra said. “As three CFP® professionals, it was important for us to align with a firm that offers no proprietary investment products and provides us the flexibility to run our practice in a way that best serves our clients. With LPL, we now have access to a broader range of products, tools, technology, and support to elevate our practice and help clients.” 

In March, LPL Financial added Greeley, CO-based Legacy Premier Wealth Management, which manages about $275 million in advisory, brokerage, and retirement plan assets from Ameriprise Financial.

Pictured: Zarra Wealth Management