24% of FAs Say Most Clients Own Digital Assets: Report 

Nearly one quarter (24%) of financial advisors report that more than half their clients now own digital assets, marking a 25% increase from the previous quarter, according to the latest Advisor Pulse Survey conducted by the Digital Assets Council of Financial Professionals (DACFP) and sponsored by Franklin Templeton Digital Assets. 

The survey also revealed that 20% of advisors now recommend crypto to all their clients – nearly double the percentage reported in the third quarter of 2024. Additionally, 65% of advisors have recommended crypto to 10% or more of their clients, with more than a third (35%) recommending it to at least half of their clients. 

“These findings demonstrate a significant acceleration in crypto adoption among both advisors and their clients,” said DACFP Founder Ric Edelman, CBDA. “The steady increase in allocation recommendations suggests growing advisor confidence in digital assets as a portfolio component.” 

Among advisors who recommend crypto, the most common allocation remains 2% of assets, recommended by almost a third of advisors (30%). Another 20% recommend a 5% allocation, while advisors recommending larger allocations of 10% to 14% increased by 3% since the third quarter. 

For advisors not yet recommending crypto, 46% plan to do so, with 33% indicating they will begin within six months. Of those planning to start, 90% intend to recommend allocations of 1% to 5%. 

The survey was conducted between October and December 2024, with 266 financial professionals participating. Most respondents (63%) primarily serve clients with assets ranging from $500,000 to $3.5 million, and 34% manage more than $100 million in assets.