Hybrid registered investment advisory firm, the AmeriFlex Group, has left Osaic Wealth and joined broker-dealer Cambridge. 

Following the split, AmeriFlex Group brings about $11.8 billion in client assets and its 129 financial advisors to Fairfield, IA-based Cambridge’s platform. 

The firm is led by CEO and founder Thomas Goodson, COO Jesse Kurrasch, chief transitional wealth officer Hannah Buschbom, and CCO Diana Heu. 

Las Vegas-based AmeriFlex Group, founded in 2019, was previously with Osaic says their decision to transition to another firm was rooted in the team’s need for additional resources to fund the company’s growth and “business objectives.” 

“With the rampant consolidation happening across our industry, Cambridge stands out as the only truly independent, scaled wealth management platform in our industry that also has a very clear and detailed plan to stay that way,” Goodson said. “We are thrilled to partner with Cambridge and the entire executive team as we move forward together.”  

Nearly five years after the AmeriFlex Group’s launch, the firm has grown significantly — adding more than $3.4 billion in client assets and 53 advisors to its roster as of last year. 

Osaic says the decision to split was mutually agreed upon between the two firms and it reflects their “ongoing strategy to focus our investments and resources on business models that align with our mission to support growth-oriented advisors who are working to create meaningful enterprise value,” the firm said in a statement to Connect Money. 

“We are delighted that over half of the Ameriflex advisors and associated assets that are strategically aligned with our vision and platform have already chosen to remain with Osaic and look forward to welcoming others who will opt to stay affiliated with Osaic,” an Osaic spokesperson said in a statement. “We look forward to our continued partnership with these advisors and to supporting them in their growth. We also continue to invest in our strategically aligned OSJ community, including supporting established protocols of OSJs not proactively recruiting from other OSJs.” 

Under the partnership, Cambridge will allow AmeriFlex to develop its affiliation models, with the addition of a W-2 component for advisors and an RIA-only alternative. 

One of AmeriFlex’s existing affiliation models includes SuccessionFlex, a succession planning program, which was launched in 2021, for financial advisors who are approaching retirement within five years. 

Through the program, before retirement, advisors can permit a succession and continuity agreement with AmeriFlex, with the choice to sell 30% to 40% of their current revenue stream to AmeriFlex. 

Cambridge $102.4 billion in assets under management, according to its latest Form ADV filed in March.