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Financial Advisory  + Direct Investment  + M&As  + RIAs & Financial Advisors  |  August 8, 2023
WiserAdvisor Acquires Advisor Ratings Platform Indyfin
Joe Palmisano
By: Joe Palmisano

WiserAdvisor Acquires Advisor Ratings Platform Indyfin

WiserAdvisor, a Fairfax, VA-based investor referral generation platform for financial advisors and advisory firms, acquired Indyfin, a Dallas, TX-based investor experience platform that provides reviews and client testimonials.

The amount of the deal was not disclosed.

Founded in 2018, Indyfin launched the platform last March, which allows consumers to discover, research and connect with financial advisors.

The deal looks to strengthen WiserAdvisor’s position by providing financial advisors with an online software product that helps them gather reviews to earn trust from prospects and acquire clients more effectively.

“For over two decades, we have been directing investors to financial advisors online. Indyfin’s review platform is a game-changer for the wealth management industry,” said Rishi Bharathan, CEO of WiserAdvisor.

Both companies will operate independently while serving their respective clients, the companies said.

In November 2022, the SEC’s new marketing rule made it possible for financial advisors to use client testimonials to market their business.

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.
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