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Financial Advisory  + Direct Investment  + M&As  + Wealth Management  | 
Cetera Acquires Father-Daughter Duo Powell Financial Partners

Cetera Acquires Father-Daughter Duo Powell Financial Partners

Cetera Financial Group, a leading financial advisor Wealth Hub, has acquired Powell Financial Partners, an independent wealth management firm based in Georgetown, TX.

The firm is led by father-daughter team Mickey Powell and Jennifer Powell, who have been affiliated with Cetera Wealth Partners since 2021. This acquisition is part of Cetera’s strategic plan to support advisors throughout their lifecycles and their focus on succession planning.

“At Powell Financial, we pride ourselves on our collaborative and family-first approach, which we see reflected at Cetera as well,” said Jennifer Powell, investment advisor representative and partner at Powell Financial Partners.

“With support from Cetera, we are positioned well to continue to strategically grow our business and help clients realize their financial goals.”

With over 8,000 financial professionals, Cetera oversees approximately $330 billion in assets under administration and $116 billion in assets under management, as of the end of March.

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Cetera Financial Group

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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