Cetera Acquires Father-Daughter Duo Powell Financial Partners

Cetera Financial Group, a leading financial advisor Wealth Hub, has acquired Powell Financial Partners, an independent wealth management firm based in Georgetown, TX.

The firm is led by father-daughter team Mickey Powell and Jennifer Powell, who have been affiliated with Cetera Wealth Partners since 2021. This acquisition is part of Cetera’s strategic plan to support advisors throughout their lifecycles and their focus on succession planning.

“At Powell Financial, we pride ourselves on our collaborative and family-first approach, which we see reflected at Cetera as well,” said Jennifer Powell, investment advisor representative and partner at Powell Financial Partners.

“With support from Cetera, we are positioned well to continue to strategically grow our business and help clients realize their financial goals.”

With over 8,000 financial professionals, Cetera oversees approximately $330 billion in assets under administration and $116 billion in assets under management, as of the end of March.