Wealth Enhancement Continues West Coast Expansion, Adds $190M Hybrid-RIA

Wealth Enhancement Group has added its 11th office in Northern California with the acquisition of Prozan Financial Services, a hybrid RIA based in Walnut Creek, with $190 million in client assets.

Founded in 1988 by Larry Prozan, the firm serves both high-net-worth and middle market pre-retirees and retirees and offers asset management, wealth management, financial planning as well as retirement plan implementation and management.

“Their commitment to delivering exceptional financial planning services aligns with our mission to help clients achieve their financial goals. We look forward to working together to provide even greater value to our clients,” said Jeff Dekko, chief executive officer of Wealth Enhancement Group.

Founded in 1997, the Minneapolis-based serial RIA acquirer has added more than $800 million in assets in just seven weeks. Its last acquisition in Northern California was Ginsburg Financial Advisors, Inc., an independent RIA with more than $237 million in assets, in December 2022.

Wealth Enhancement Group and its RIA, Wealth Enhancement Advisory Services, had $62.6 billion in client assets, including $4 billion of brokerage assets held at LPL Financial, as of the end of February.