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Direct Investment  + M&As  |  March 2, 2023
Healthcare-Focused Amulet Capital Partners Acquires Eruptr
Joe Palmisano
By: Joe Palmisano

Healthcare-Focused Amulet Capital Partners Acquires Eruptr

Amulet Capital Partners, a private equity firm focused solely on the healthcare sector, has purchased Bradenton, FL-based healthcare digital marketing firm Eruptr. Athyrium Capital Management, an asset management company focused on opportunities in the global healthcare sector, is also investing in the company.

Financial terms of the deal were not disclosed.

Founded in 2009 by J.K. Lloyd, Eruptr offers a suite of digital solutions for hospitals ranging from search engine marketing to health risk assessments. The company said it serves more than 200 “blue-chip” hospitals and health systems across the country.

Greenwich, CT-based Amulet typically invests between $25 million and $150 million in healthcare companies within segments that include life sciences outsourcing, payors and payor services, and providers and outsourced services.

McDermott Will & Emery LLP served as legal advisor to Amulet, while Canaccord Genuity LLC served as financial advisor and the law firm of Sidley Austin, LLC served as legal advisor to Eruptr LLC shareholders.

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Amulet Capital Partners

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.
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