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Webull Launches Institutional Platform for Brokers, Advisors and Fintechs

Webull Launches Institutional Platform for Brokers, Advisors and Fintechs

Webull Corporation has launched Webull Institutional, a new platform designed to provide brokerage infrastructure, trading technology and investment services to financial institutions, including brokers, registered investment advisors, hedge funds, proprietary trading firms, fintech companies and banks.

The platform enables institutional clients to build and scale investment offerings through a suite of brokerage services, application programming interfaces (APIs), AI-powered tools, execution capabilities and embeddable technology solutions.

Webull Institutional supports multiple account structures tailored to institutional needs, including fully disclosed, omnibus and omnibus accounts with anonymized sub-accounts. In addition to market access, clients can leverage Webull’s AI-driven investor tools, community investing features and retail trading expertise.

At launch, the platform provides access to U.S. equities and options, U.S. futures and prediction markets, cash management solutions, and market data and analytics. The company said it plans to expand into additional asset classes over time.

“Webull Institutional brings together modern brokerage infrastructure, clean APIs, AI-powered technology, and white-glove service in a single platform,” said Jack Keating, head of Institutional at Webull. “We’re helping brokers, fintechs, and financial institutions launch innovative investing experiences faster while leveraging the scale and capabilities of the broader Webull ecosystem.”

The launch follows the April 2026 approval by the Financial Industry Regulatory Authority allowing Webull Securities (US) LLC to operate as a clearing broker, giving the company greater control over its brokerage operations and technology stack.

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.