Altruist to Add Alts, Margin and Options to Unified Advisor Platform

Altruist is expanding its wealth management platform with new alternative investment capabilities and a suite of enhanced advisor tools designed to help financial advisors manage client portfolios more efficiently from a single platform.

The company announced that advisors can now access alternative investment strategies across private equity, real estate and infrastructure from leading asset managers including Blackstone, J.P. Morgan Asset Management, KKR and Pantheon.

The expansion comes as demand for private market investments continues to grow among wealth management clients seeking diversification and access to non-traditional sources of return.

“Advisors are competing for clients who want access to private markets, more personalized strategies, and flexible ways to manage liquidity,” the company said. “Until now, delivering that access often meant working across multiple systems and inefficient workflows. We’ve built these capabilities directly into the Altruist platform so advisors can run their best practice in one streamlined experience.”

Alternative investment data will flow directly into client portfolios, allowing advisors and investors to view private and traditional assets together through a unified reporting experience. Altruist also said it will not charge custody fees on partner funds at launch.

Beyond alternatives, the platform includes tools that allow advisors to prepare and send documents for review and electronic signature while managing reporting and billing workflows.

The company plans additional enhancements later this year, including margin lending capabilities, options trading for income-generation strategies and expanded money movement services. Upcoming features will include direct deposit functionality, physical checkbooks and third-party digital check distribution capabilities.