Broadridge Rolls Out Crypto Offerings for Canadian Wealth Managers

Broadridge Financial Solutions, a financial technology firm, has launched its cryptocurrency and tokenized assets offerings platform for Canadian wealth managers. 

Through the platform, Canada-based wealth management firms will be able to gain access to a diversified portfolio of capabilities that would allow advisors to utilize various assets, including equities, funds, and private or alternative investments. 

The platform leverages Galaxy for wallet capabilities and a multi-custody model, which includes Anchorage and Tetra, Broadridge said. 

“Digital assets are increasingly becoming a part of a diversified portfolio, and Canadian wealth managers need a way to support tokenization,” Tim Gokey, CEO of Broadridge, said. “The Broadridge digital asset solution delivers a streamlined and integrated suite of capabilities built upon the scale and functional depth of our existing solutions.” 

Broadridge’s expansion of its cryptocurrency services comes as other financial firms are incorporating crypto into their existing offerings to further expand access to digital assets. 

In July, PNC Bank partnered with Coinbase to expand access to digital asset solutions for both its retail banking clients and institutional investors and leveraged Coinbase’s Crypto-as-a-Service platform. 

Additionally, Webull Financial, a digital brokerage investment platform, reintroduced Cryptocurrency trading to its users in the U.S. after a two-year postponement in August. 

According to a recent study from McKinsey & Company, stated that by 2035, portfolios managed by wealth management firms in the U.S. will largely include digital and tokenized assets. 

Broadridge says that through its platforms, the firm has tokenized over $8 trillion in assets per month, and its platforms underpin an average daily trading of more than $15 trillion in tokenized and traditional securities worldwide.