WealthReach Acquires Model FA IP, Debuts Advisor Consulting Division

WealthReach, an RIA growth platform for wealth management and RIA firms, has acquired the intellectual property assets of Model FA, a coaching provider for financial advisors.

Through the acquisition, WealthReach will combine its AI-powered tools with Model FA’s resources to launch a consulting unit that aims to help financial advisory firms build out an organic growth strategy and incorporate the usage of AI to scale various initiatives.

Additionally, the acquisition brings together Dan Allison, whose Feedback Marketing framework has helped multiple firms organize referrals, and David DeCelle, Model FA’s CEO and WealthReach’s co-founder, who has guided more than 250 RIAs on client acquisition strategies, the firm said.

“Model FA was built to give advisors the coaching and development resources they need to grow their practices through real relationships and scalable systems,” DeCellesaid. “WealthReach is taking these proven systems and pairing them with AI tools and hands-on consulting to help firms better identify, reach and attract in-market prospects.”

The new consulting practice also aims to integrate AI into its growth strategies while addressing regulatory concerns from agencies such as the Securities Exchange Commission and FINRA.

WealthReach’s announcement comes after the platform launched its AI-powered SEO and answer engine optimization agent, Attract, which is designed for financial advisorsin March.

Attract analyzes a firm’s website, monitors local search behavior and trending topics, identifies content gaps, and evaluates thousands of data figures. Attract analyzes a firm’s existing website and identifies market trends for firms and advisors, and drafts optimized content for review and approval.

In November, WealthLine, a wealthtech provider, launched WealthReach, as the platform aims to provide support to financial advisors who are struggling to generate new business organically.

Pictured: David DeCelle