Flourish Brings White-Labeled Mortgage Platform to RIA

Flourish is expanding deeper into advisor-led financial planning with the launch of Flourish Lending, a residential mortgage platform designed to help registered investment advisors retain client relationships and compete with traditional banking channels. 

The solution enables RIAs to offer co-branded lending services with exclusive, competitive rates available only to Flourish clients, addressing a longstanding gap in the independent advisory model. 

“For years, advisors have told us they lose assets to wirehouses and banks when clients need a mortgage,” said Max Lane, CEO of Flourish. “Until now, RIAs have been left behind with no competitive solution of their own. Flourish Lending changes all that, giving advisors both the rates and the technology to compete on every front.” 

The platform supports a full range of financing options, including home purchases, refinancing and cash-out refinancing, with loan sizes of up to $10 million for both primary residences and investment properties. 

Lane framed the launch as part of a broader shift toward fully integrated advice. “Flourish Lending gives RIAs the same toolkit that wirehouses have had for decades,” he said. “This is a critical piece of our Wealth 3.0 vision.” 

Flourish said it has facilitated more than $800 million in net flows to custodians and supports over 1,100 wealth management firms, with more than $8 billion in assets under custody.