Altruist Brings Personalized Indexing to Mainstream Wealth Practices

Altruist is expanding its wealthtech platform with the launch of Personalized Indexing, a new capability designed to make customized portfolio construction more accessible to advisors and their clients. 

The offering allows advisors to exclude specific industries, sectors, securities or themes across entire portfolios, while maintaining efficiency through automated rebalancing and integrated portfolio management tools. Altruist’s platform offers minimums as low as $2,000 with no additional paperwork, accounts or trading surcharges. 

“For too long, customization was limited to a small subset of accounts,” said Jason Wenk, founder and CEO of Altruist. “But no two clients are alike, and no two portfolios should be either. Now, with the efficiency and accessibility built into Altruist, personalized indexing is something every advisor can offer and every client can benefit from.” 

Advisors can also evaluate the impact of exclusions in real time, enabling more informed portfolio adjustments while managing multiple client accounts at scale. 

The feature is fully integrated with Altruist’s portfolio management and automated tax tools, including tax-loss harvesting, gains budgeting and reporting. The launch builds on the firm’s broader push into AI-driven advice, following the February rollout of new tax planning capabilities within its Hazel AI platform.