CFP Board Names K. Dane Snowden as Next CEO
CFP Board has appointed K. Dane Snowden as its next CEO, effective March 16, 2026, succeeding Kevin R. Keller, who is retiring after nearly two decades at the helm. Snowden currently serves as COO, a role he assumed in 2023.
“His selection reflects both the strength of our internal leadership pipeline and his unique readiness to guide the profession through its next phase of growth and impact,” said Terri Kallsen, Chair of the Board of Directors of CFP Board. “Dane’s vision is anchored in evolution, not revolution, building on our organizational strengths while anticipating where CFP Board can drive even greater value for the public, CFP® professionals and candidates.”
As COO, Snowden has overseen CFP Board’s core business operations, including certification, marketing, communications, public relations, public awareness, project management and human resources.
“My focus is straightforward: build on what works, sharpen what needs improvement and find new opportunities to strengthen impact,” Snowden said. “Together with the CFP® professional community, we will make the CFP® mark essential by leading boldly and speaking loudly to elevate the profession.”
Before joining CFP Board, Snowden served as President and CEO of the Internet Association and spent a decade as COO of the National Cable & Telecommunications Association. He previously held leadership roles at CTIA and was appointed by President George W. Bush as Chief of the Consumer & Governmental Affairs Bureau at the Federal Communications Commission.
Snowden, who served as a public member of CFP Board’s Board of Directors from 2017 to 2020, steps into the role after a period in which Keller nearly doubled the number of CFP professionals from just over 50,000 to more than 107,000 and launched a Public Awareness Campaign that more than doubled public recognition of CFP certification. The Board engaged Spencer Stuart to run the search process.
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