Cetera Adds Record $13B in 2022, Supported by Recruitment Efforts
Cetera Financial Group, one of the country’s largest networks of financial professionals, added more than $13 billion in assets through organic recruiting in 2022, a record for the company, surpassing the $10 billion it added in 2021.
Contributing to the record results, Cetera added to its business development team with several key hires and made strategic investments in its onboarding and integration program, Accesslink, in 2022.
The firm recently hired Genevieve Sisco as divisional business development director. Previously, Sisco worked in business development at SagePoint Financial, an Advisor Group affiliate, and has also held roles at Cambridge Investment Research and ING Advisor Network.
“While 2022 was not without its challenges, we are energized and inspired by our results and optimistic about an even better 2023,” said head of business development, John Pierce.
In November, Cetera announced three new hires to the business development team: senior recruiters Jeremy Wilmes and Tim Petrovich and sourcing and engagement specialist James Fox.
Cetera serves more than 8,000 independent financial professionals and their teams, including tax professionals, banks and credit unions. Cetera oversees approximately $322 billion in assets under administration and $115 billion in assets under management.