Veater Financial Group Shifts to Osaic Wealth’s W-2 Affiliation Channel 

Veater Financial Group, affiliated with Osaic Wealth, which manages $1.1 billion in total client assets, has transitioned from Osaic’s 1099 channel to its W-2 channel. 

California-based Veater Financial Group, founded in 2012 and led by president George Veater, provides financial planning, investment management, retirement planning, tax and estate planning, insurance services, and legacy planning, per the firm’s website. 

The firm, which has offices in Fresno and Brea, has been affiliated with Osaic Wealth since 2020 and includes three financial professionals and four client services support team members. 

Prior to joining Osaic, Veater Financial Group was previously affiliated with SagePoint Financial. 

Following the team’s transition, Veater Financial Group has become W-2 employees under Osaic’s Empowered Independence model, while its brokerage, direct business, and advisory relationships with Osaic remain unchanged and the firm will continue to function under its own brand. 

As part of the transition, Osaic and Veater plan to build on the firm’s succession planning and on VFG’s expansion, Osaic said. 

“The transition of Veater Financial Group represents the continued momentum and appeal of Osaic’s flexible operating model for advisors, including our Empowered Independence channel,” Jamie Price, CEO and president of Osaic, said. “George and his team built a high-quality, planning-centric practice that fits seamlessly within our ecosystem.” 

In recent months, Osaic has added other firms to its W-2 channel, including Whitehouse Station, NJ–based Schaible Russo Financial, which manages $450 million in total client assets, and a former 1099 affiliate. 

Osaic has also added Morgantown, WV-based Virtus Wealth Solutions, which oversees about $460 million in assets under management, to its W-2 advisor channel from Commonwealth Financial Network.

Pictured: George Veater