Merchant Forms Strategic Partnership with Meridian Wealth Management 

Serial RIA investor Merchant has announced a strategic partnership with Meridian Wealth Management, LLC, a fiduciary RIA managing over $4.2 billion in client assets across nine offices in six U.S. states. Founded in 2010 by Greg Couch, Meridian offers a comprehensive suite of services ranging from investment management and retirement consulting to estate and financial planning, serving high-net-worth families, institutional investors, and nonprofit organizations. 

“Our partnership with Meridian reflects Merchant’s belief in backing firms that combine strategic clarity with a deep sense of purpose,” said Tim Bello, co-founder and managing partner at Merchant. 

The partnership provides Meridian with strategic resources, flexible capital, and access to Merchant’s ecosystem of independent firms and service providers, supporting the firm’s next stage of growth. 

“We’ve always believed that the best wealth management comes from putting people first—our clients and our advisors,” said Greg Couch, founder and CEO of Meridian Wealth Management. “Partnering with Merchant allows us to deepen that commitment while accelerating our national growth.”