Sanctuary Wealth Adds $400M Fossil Rock Private Wealth via mFORCE Capital Partnership 

Sanctuary Wealth announced that Fossil Rock Private Wealth has joined its advisor network through a strategic partnership with mFORCE Capital. Based in Fort Worth, Texas, Fossil Rock was founded by veteran advisor Larry Milton, a former Merrill Lynch executive who most recently served clients at Truist Investment Services. The addition brings $400 million in client assets to the Sanctuary ecosystem. 

Fossil Rock will operate as an independent entity under the mFORCE Capital umbrella, where Milton assumes the title of Co-Founder. The move boosts mFORCE’s total assets under management to $2.3 billion. Milton is joined by Robert Brown, Senior Wealth Advisor; Erin Smith, Senior Client Service Associate; and Linda Castle, Client Service Associate—all of whom are transitioning from Truist. 

“Attracting a partner of the caliber of Fossil Rock is further proof of mFORCE’s compelling value proposition and its incredible future as a home for elite breakaway practices looking to partner with an established firm,” said Vince Fertitta, President of Wealth Management at Sanctuary Wealth. 

Fossil Rock will benefit from mFORCE and Sanctuary’s deep bench of operational support, technology, and growth resources to ensure a seamless transition and enhanced client experience. Sanctuary CEO Adam Malamed added, “Brad [Bruce] played an important role in the design of Sanctuary’s Enterprise Partner Program, which is intensely focused on helping partner firms like mFORCE grow inorganically.” 

Sanctuary Wealth now supports approximately $50 billion in client assets across more than 125 partner firms in 32 states. The addition of Fossil Rock follows recent advisor wins from firms including BMO Wealth Management, Edward Jones, Merrill Lynch, and UBS.