Atlas Acquires Central Wealth Management, Expands to Over $230M AUM with AI-Driven Strategy
Financial technology and advisory firm Atlas has announced its acquisition of Central Wealth Management (CWM), a Madison, Wisconsin-based RIA with over $230 million in assets under management. The move marks a major step in Atlas’ national growth strategy, bolstering both its advisor talent and capabilities to serve a wider range of clients.
Under the terms of the deal, CWM will now operate under the Atlas brand while maintaining its existing office in Wisconsin. As part of the integration, Eric Heiting, founder of Central Wealth Management, will assume the role of President and Head of Wealth Management at Atlas. He will also serve as the firm’s lead advisor, focusing on expanding the advisor network and driving adoption of the firm’s proprietary AI-powered tools.
“The acquisition of CWM marks a significant milestone in Atlas’ forward growth strategy by not only expanding our capabilities with a bench of experienced advisors but also strengthening our ability to service a broader spectrum of clients,” said Tobias Heaslip, CEO and CIO of Atlas. “We’re excited to integrate this team fully and continue pushing the boundaries of wealth management.”
Atlas is positioning itself as a technology-forward platform aiming to redefine advisor productivity through agentic AI, a framework that automates traditionally time-consuming middle and back-office operations. The goal is to free up advisors to concentrate on high-value client engagement and strategic planning.
With this acquisition, Los Angeles-based Atlas will extend its family office-level services to a broader audience—from clients with $50,000 to ultra-high-net-worth individuals with up to $75 million in assets. Its offerings include institutional-caliber alternative investments, integrated tax and estate planning, and personalized portfolio construction, all delivered through a streamlined, AI-enhanced experience.
The deal reflects a growing trend in wealth management: combining seasoned advisory teams with next-gen technology to serve a wider client base while maintaining high-touch service.