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Financial Advisory  + RIAs & Financial Advisors  |  May 22, 2025
QTR Family Wealth Launches Independent RIA with $1.8B in Assets
Joe Palmisano
By: Joe Palmisano

QTR Family Wealth Launches Independent RIA with $1.8B in Assets 

QTR Family Wealth, a full-service wealth management firm led by brothers Wes and Chad Hunter, has launched as an independent registered investment advisory (RIA) firm in Orlando, FL, serving entrepreneurs, business owners, and multi-generational families. The Hunters, advising on approximately $1.8 billion in assets, bring over 40 years of combined experience from roles at a major wirehouse and Bison Wealth. 

The new RIA focuses on tailored strategies in M&A planning, private market investments, and tax optimization. “Launching our own RIA is a natural evolution for us,” said Chad Hunter, CEO and managing partner of QTR Family Wealth. “We’ve always prioritized listening to our clients’ needs. Now, we have the independence to solve their most complex challenges without the limitations of a large institution.”   

Previously affiliated with Bison Wealth since 2022, the Hunter brothers operated as The Hunter Group at Merrill Lynch, where they each spent over a decade, according to their BrokerCheck records.  

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QTR Family Wealth

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.
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