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Financial Advisory  + Broker/Dealers  + RIAs & Financial Advisors  | 
LPL Draws $1B California FA Team from Osaic 

LPL Draws $1B California FA Team from Osaic 

LPL Financial LLC continues its recruitment spree of former Osaic advisors, with the addition of Salient Wealth Planning Group, a Manhattan Beach, CA-based advisory firm with $1 billion in client assets. 

Founder John P. Schlatter and advisors Robert Rojano, Alec Hoag, and Michael Madden provide clients with investment strategies, financial planning and wealth preservation services emphasizing tax efficiency and wealth transfer through multiple generations. 

“We take a holistic process to build on the foundations that clients have already laid, and we believe good planning helps the right choices reveal themselves,” Schlatter said, noting they primarily work with high-net-worth clients. 

The team chose LPL for its advanced capabilities and customer service, particularly noting LPL’s significant $500 million technology investment planned for 2024.  

In 2023, Advisor Group rebranded as Osaic and initiated a multi-year plan to consolidate its broker/dealers under the new brand. The firm also completed its acquisition of Lincoln Financial’s $115 billion wealth business in May, onboarding over 1,400 advisors. However, amid the integration process, several teams have departed Osaic for competing firms, including LPL. 

The most recent Osaic departures to LPL were Bart and Alex Lewellyn, the father-son duo of Lewellyn Wealth, bringing approximately $320 million in client assets. 

LPL currently supports over 28,000 financial advisors and approximately 1,200 financial institutions, managing about $1.8 trillion in brokerage and advisory assets for six million Americans. 

Connect Money will spotlight rising stars who have made a valuable contribution to the wealth management industry. Based on your nomination, we will recognize professionals who have significantly influenced both the workplace and community. The deadline is February 26. Click here to submit your nominations. 

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LPL Financial LLC Salient Wealth Planning Group

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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