Mission Wealth Merges with $235M Advisory Firm

Mission Wealth Management, LP has merged with JLFranklin Wealth Planning, a financial advisory firm with over $235 million in assets. The merger marks the third partnership for Mission Wealth in 2024 and increases its presence in the San Francisco Bay Area.

San Rafael, CA-based JL Franklin was founded in 1999 by Joyce L. Franklin, who became the 39th equity partner for Mission Wealth. With a focus on tax matters and financial planning, the firm said it takes a holistic client view drawn primarily from the tech community, human resources professionals, and Google employees and executives. In 2008 Tarren Schaar joined the firm, and in 2021 he became a partner.

“The JLFranklin team’s expertise in tax matters, liquidity planning, and concentrated stock solutions is an ideal fit for our existing clients in the Pacific Northwest region who often share similar financial complexities,” said Matthew Adams, CEO and managing partner and Mission Wealth.

Founded in 2000 by Brad Stark and Seth Streeter, Mission Wealth is an RIA that oversees more than $9.4 billion in assets under management focused on financial planning, investment counsel, tax strategies, and more. Earlier this month, the firm announced a merger with Highland Park, IL-based Stonepath Wealth Management LLC, marking its second merger of the year and 38th equity partner.