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Direct Investment  + Financial Advisory  + M&As  + Wealth Management  | 
TRPG Acquires $185M Texas Wealth Manager

TRPG Acquires $185M Texas Wealth Manager 

Cetera Holdings, the parent company of Cetera Financial Group, announced that Cetera’s employee-based RIA, The Retirement Planning Group (TRPG), has acquired Parrott Wealth Management, LLC. 

Led by William Parrott, the Austin, TX-based firm managed approximately $185 million in assets as of December 31, 2023. Through the acquisition, three full-time professionals will become TRPG/Cetera employees. 

“As TRPG’s growth trajectory continues, we expect to attract more independent advisors with similar aspirations to set their clients and businesses up for long-term success,” said Kevin Conard, CEO at TRPG. 

The acquisition marks the fourth for TRPG since being acquired by Cetera in 2023. In August, the firm acquired $180 million Paramus, NJ-based RIA Watters Financial Services, In June, it bought $225 million Lee Financial Group Hawaii and in February it acquired Dightman Capital Group, Inc., an RIA based in Overland Park, KS. 

Leawood, KS-based TRPG now oversees more than $2.6 billion in assets under management. 

Cetera oversaw more than $521 billion in assets under administration and $224 billion in assets under management, as of June 30, 2024. 

Pictured: William Parrott 

Connect

Inside The Story

Cetera HoldingsThe Retirement Planning GroupParrott Wealth Management, LLC

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.