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Financial Advisory  + Wealth Management  | 
VRGL Raises New Funding for Wealth Management Data Platform

VRGL Raises New Funding for Wealth Management Data Platform 

VRGL announced the completion of a strategic funding round led by venture capital firms and current investors FINTOP Capital and MissionOG, with participation from Northwestern Mutual, Flyover Capital, and Fin Capital. 

VRGL, a platform that provides data and analytics to wealth management organizations, did not disclose the amount of capital raised. The company intends to use the new funds to continue executing on its “client acquisition and investment proposal management solution,” expand product offerings, and support market expansion.   

Founded in 2021 by CEO Josh Smith and COO Josh Zimmerman, the company has increased its customer base by more than 700% since August 2022. Its clientele includes Dynasty Financial Partners, Ritholtz Wealth Management, Sequoia Financial Group, and Steward Partners. 

“This round will allow us to accelerate our go-to-market and to continue enhancing our investment proposal platform and operational efficiency,” said Smith. 

In August 2022, the company raised $15 million in a Series A round led by MissionOG and FINTOP Capital. Founding investors Sallyport Investments and Checchi Capital also participated. The round also included investments from other venture firms and strategic partners including Dynasty Financial Partners, Northwestern Mutual Future Ventures, Flyover Capital, Fin Capital, and The Compound Capital. 

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.