AssetMark Announces Expanded Cash Solutions Suite

AssetMark, a turnkey asset management platform for financial advisors, announced the expansion of its Cash Solutions suite with the addition of FDIC-insured certificates of deposit (CD Plus) and purchased Money Market Funds (MMFs).

The initiative enhances AssetMark’s existing offerings, empowering advisors to capitalize on the estimated $8 billion share of “wallet opportunity” within the $20 trillion cash holding space, according to the company.

“With elevated interest rates for the first time in decades, AssetMark Cash Solutions provides advisors a compelling value proposition to help clients capitalize on this environment and improve their short and long-term financial outcomes,” said David McNatt, EVP, head of investment solutions at AssetMark.

AssetMark Cash Solutions equips advisors with products, guidance, and resources necessary to engage in conversations about clients’ short-term funding needs and goals. CD Plus provides FDIC insurance coverage on multi-million-dollar cash balances, competitive rates, flexible terms, and account management.

Combined with the recent launch of purchased money market funds and a suite of existing cash and short-term liquidity products, AssetMark is enabling advisors to create custom solutions that meet their clients’ needs across different return, risk, and liquidity profiles.