Thompson Street Capital, Endicott Capital Make Strategic Investment in MediaRadar

Thompson Street Capital Partners, a private equity firm, and Endicott Capital, an investment entity focused on information services, have made a strategic investment in MediaRadar, a tracker of advertising outlays.

It’s the latest transaction to have financial players gravitate to the discipline of measuring spending on advertising. Thompson will take a controlling stake in the business, although financial terms of the deal were not disclosed.

MediaRadar was founded in 2007 and has 20,000 users who rely on a database that tracks more than $200 billion of annual media spend across more than four million brands.

Todd Krizelman, founder and CEO of MediaRadar, indicated the investments would be utilized to create more products around such areas as retail media and social media, but also to help gain scale in the marketplace.

Frontier Growth, which sold a majority ownership to Thompson Street Capital Partners and Endicott Capitol will remain a minority shareholder in MediaRadar.