$250M NJ Advisory Trio Heads to LPL Financial 

LPL Financial LLC is expanding its presence on the East Coast by bringing on board three financial advisors based in Brick, NJ from Wells Fargo who oversee around $250 million in client assets. 

Erick Simonds, Eugene Sninski, II, and Lisa Sninski of Windward Wealth Advisors have joined LPL Financial’s broker-dealer, RIA and custodial platforms. 

Simonds and Eugene Sninski have worked together as a team for approximately 17 years, with Lisa, Eugene’s sister, joining three years ago. The team uses a diversified, risk-based wealth management process to help pre-retirees establish wealth, transition to retirement and plan for their legacy. 

“Much like a sailor going into the wind will need experience and skill, an advisor needs to be able to change their approach based on market fluctuations to ensure clients end up at their desired destination,” Simonds said.   

Simonds stated that transitioning to LPL will provide the team with greater autonomy, while also receiving enhanced administrative assistance. 

“LPL is a strong partner that gives us independence and autonomy so that our service model and investment decisions can be made by the team, outside of corporate mandates or restrictions,” he stated. 

LPL has recently expanded its roster by incorporating four teams that have broken away from wirehouses, banks, and other firms, including $580 million Winter Park, FL-based Grafton Wealth Advisors, a $700 million team from Osaic, $515 million Wayne, IN-based Endeavor Wealth Strategies, and $1 billion Doylestown, PA-based Continuity Private Wealth. 

LPL serves over 22,000 financial advisors, including advisors at approximately 1,100 institutions and at nearly 570 registered investment advisor firms globally.