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Retail Investor Optimism Surges as Bullish Sentiment Hits 61%: Morgan Stanley Q3 Survey 

Retail Investor Optimism Surges as Bullish Sentiment Hits 61%: Morgan Stanley Q3 Survey 

Investor sentiment turned decisively bullish in the third quarter of 2025, with 61% of retail investors expressing optimism about the markets—up 12 percentage points from the prior quarter, according to Morgan Stanley Wealth Management’s latest Retail Investor Pulse survey. The shift marks a reversal from Q2, when bearish sentiment held a majority. 

A majority of investors (58%) now believe the U.S. economy is strong enough to justify Federal Reserve rate cuts, a notable 10-point jump from last quarter. Inflation remains the top concern, though it eased slightly, with 39% of respondents citing it—down from 41% in Q2. Tariffs followed at 33% (down from 35%), while concerns about market volatility held steady at 24%. 

The survey, conducted July 1–16 among 924 investors across asset brackets and investing styles, highlights a more globally oriented outlook amid persistent geopolitical uncertainty. Interest in international markets rose to 58%, up four percentage points from Q2, signaling a broadening risk appetite beyond U.S. equities. 

“Amid tariff and geopolitical uncertainty, we’re still seeing the stock market rallying to all-time highs,” said Chris Larkin, Managing Director and Head of Trading and Investing at E*TRADE from Morgan Stanley. “While headwinds may be on the horizon, investors are holding their ground in sectors like tech and financials, while also looking abroad for new investment opportunities.” 

The sector outlook for Q3 shows investors leaning heavily into technology, with interest jumping nine percentage points to 57%—solidifying its place as the favored sector. Energy held steady in second at 43%, reflecting continued interest despite recent oil price volatility. Financials gained ground, climbing into the top three at 35%, buoyed by strong performance in consumer finance stocks and optimism around a steeper yield curve should the Fed begin cutting rates. 

The survey included a cross-section of investor profiles: fully self-directed investors, those who delegate to financial professionals, and hybrid investors who use a combination of both. Respondents were segmented by investable assets: under $500K, $500K to $1 million, and over $1 million. Fieldwork and administration were managed by research firm Dynata. 

The sharp swing in sentiment underscores how quickly market narratives can shift in response to macroeconomic developments, particularly around monetary policy. With rate cuts increasingly viewed as likely, and risk assets trading near highs, investors appear poised to recalibrate portfolios toward growth-oriented sectors while also eyeing international diversification. 

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.